Specific public liability cover limit mentioned
Source: AXA
This covers you for up to £5 million if a member of the public gets accidentally injured or their property gets damaged while dealing with your business.
Beauty Salon
Claims AXA makes that competitors do not (3)
Explicit coverage for buildings insurance exterior elements
Source: AXA
buildings insurance which will provide cover for the exterior of your business, such as windows, exterior walls and signage
Detailed scenario-based explanation of allergic reaction claims
Source: AXA
A customer is getting their makeup done for a big event and you're using some new designer products you just got a hold of. But after a little while you notice that even though you've done patch testing with the products you've used, your client is developing a nasty looking rash around their eyes. Now, your customer is making a claim for a severe allergic reaction.
Claims competitors make that AXA does not (6)
Specific claims turnaround time guarantee
Source: Simply Business
Claims paid in 24 hours For over 95% of settled claims
Quantified total claims paid in specific period
Source: Simply Business
£57 million in claims paid out in 2025
Specific quote turnaround time
Source: Simply Business
Get tailored quotes in 7 minutes
Same-day document delivery promise
Source: Simply Business
Get covered and all your documents the same day
Quantified customer base in sector
Source: Simply Business
Join over nearly a million customers (including 4,700 beauticians like you)
Real customer claim payout example with specific savings
Source: Simply Business
Purnima saved more than £2,700
Areas where AXA's language is weaker (5)
Claims processing speed
AXA says:
— nothing on this topic —Simply Business says:
Claims paid in 24 hours For over 95% of settled claims
Quote turnaround time
AXA says:
The quickest and easiest way to find out what your price would be is to get a quote with us.
Simply Business says:
Get tailored quotes in 7 minutes
Entry price point transparency
AXA says:
— nothing on this topic —Simply Business says:
Beauty therapist insurance quotes from £6.28 per month
Customer satisfaction rating scale
AXA says:
Rated 4.5/5
Simply Business says:
Rated 4.5/5 Based on 40k reviews
Quantified business scale/trust signal
AXA says:
— nothing on this topic —Simply Business says:
Chosen by nearly one million small business and landlord customers
Differentiation suggestions (5)
Add a specific claims turnaround time guarantee (e.g., '24-hour claims decision' or similar) to match Simply Business's competitive advantage
Simply Business leads with '24 hours for 95% of settled claims' as a key differentiator. AXA makes no claims speed commitment, which is a material gap for businesses needing rapid resolution.
Publish a specific quote turnaround time (e.g., 'quotes in under 10 minutes') to compete with Simply Business's '7 minutes' claim
Simply Business uses speed-to-quote as a primary conversion driver. AXA's current language ('quickest and easiest') is vague and loses to a concrete metric.
Lead with an entry price point (e.g., 'from £X per month') to match Simply Business's transparent pricing anchor
Simply Business opens with 'from £6.28 per month' to reduce perceived barrier to entry. AXA provides no price guidance, forcing prospects to request quotes before understanding affordability.
Highlight total claims paid in a recent period (e.g., '£X million paid in 2025') to build trust through scale
Simply Business uses '£57 million in claims paid out in 2025' as a trust signal. AXA has no equivalent metric, missing an opportunity to demonstrate claims-paying capability.
Include a real customer claim example with specific payout amount and savings achieved (similar to Purnima case study)
Simply Business's named case study showing '£2,700 saved' is more persuasive than AXA's generic scenario descriptions. Real outcomes reduce perceived risk for prospects.